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The Ladbrokes brand in the UK is synonymous with betting and gaming & free bets. Today the company, whose origins stretch back to 1886, employs more than 14,000 people in five countries, making it the world’s largest fixed-odds betting company.

Ladbrokes is the leading bookmaker in the UK, Ireland and Belgium with over 2,600 owned and operated betting shops. It also operates betting facilities at most of the leading FA Premiership grounds and a number of leading racecourses, including expanding internationally and in 2006 established its first shops in Italy, where it plans to open 200 outlets by mid-2008.

Ladbrokes has also launched operations in Spain where the Madrid region has announced plans to regulate sports betting for the first timeIn addition to an extensive retail presence, Ladbrokes is a world-leader in remote gambling.

Its telephone betting services 120,000 active customers and over 500,000 customers gamble over the internet at the world leading internet site Ladbrokes.com. Available 11 languages and trading in 16 currencies the site incorporates the highest levels of security commercially available to ensure a robust service is offered 24 hours a day, 365 days a year.